Press Release Backlinks / Journal
FIELD NOTES
ON BUYING
AUTHORITY.
Practical writing on press release links: what works, what is oversold, and how we would spend a first budget.
Latest / Agency growth
Should You Sell Press Release Backlinks to Your SEO Agency Clients?
Yes, for the right clients and with honest positioning. They can be a clean recurring service; oversell them and they become a retention problem.
All articles
9 publishedAgency growth
Should You Sell Press Release Backlinks to Your SEO Agency Clients?
Yes, for the right clients and with honest positioning. They can be a clean recurring service; oversell them and they become a retention problem.
Pricing
Why Are Press Releases So Cheap?
A link from USA Today, AP News or Benzinga can cost less than a modest guest post. The reason is distribution economics, not a secret defect.
Indexing
How to Check If Your Press Release Is Indexed or Noindex
Two different questions, two quick checks. Five minutes of verification tells you whether a campaign actually delivered.
Comparison
Press Release vs Guest Post vs UGC Backlinks
Three very different tools, sold as if they were interchangeable. Here is what each one actually costs, and what each one actually does.
Indexing
Why Your Press Releases Don't Index — and How to Fix It
An unindexed release is an invisible release. Four things decide whether Google keeps your copies, and most people get the first one wrong.
Strategy
Are Press Release Backlinks Worth It?
Worth it compared to what? Against outreach cost and speed, they are one of the best deals in link building — with conditions.
Metrics
Do Press Release Backlinks Increase DR?
Yes — and once you understand how Ahrefs calculates Domain Rating, it is obvious why a single distribution can move the number so fast.
Google guidelines
What Is Google's Stance on Press Release Backlinks?
Google has been clear for over a decade: mark paid or syndicated links so they do not pass equity. That is far less damning than it sounds.
Link building
Do Press Release Backlinks Help SEO?
The honest answer, from years of buying and watching these placements: yes, but not in the way most sellers describe.